From part two "Ways to make people like you", chapter two a simple way to make a good first impression, Carnage goes through examples of how important the first impression is to achieve your communication goals. His usual anecdotes state how actions are valuable and how a smile can be worth it million dollars.
The effect of a smile is powerful - even when it is unseen. Telephone companies throughout the United States have a program called "phone power" which is offered to employees who use the telephone for selling their services or products. In this program they suggest that you smile when talking on the phone. Your "smile" comes through in your voice.
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